I'm a seasoned B2B writer with a breadth of agency and freelance experience, encompassing manufacturing, healthcare, software, nonprofit, arts, food and beverage, finance, banking, retail, logistics, transportation, and more. With a background in journalism and public relations, I excel at creating compelling content that drives thought leadership, higher engagement, and bottom-line KPIs.
Product Education: The Unsung Hero Driving Higher Manufacturing Sales
Other industries are using learning management systems to unlock new revenue. It’s time for manufacturing to do the same.
How fuel retailers turn excess capacity into profit
Inflation, high gas prices, and their impact on consumers are commanding headlines. Here's how fuel retailers can take control of the narrative.
5 Things to Learn from Google’s New Project Magi
Google’s Project Magi has caused a lot of stir in the tech world since its announcement in 2023.
Building the Future of Retail at the Bucherer Flagship Store
When Bucherer was charged with transforming Tourneau’s Midtown Manhattan shop into their new flagship location, they turned to Outform’s forward-thinking designers to make it happen.
How to manage customer data in an era of privacy concerns
The world runs on customer data. In fact, many thought leaders call data “the new oil” because of its value and potential. But customer data management comes with a growing number of risks and challenges.
11 Ways to Bootstrap Your New Small Business When the Economy Is Down
There's a popular saying that "you need money to make money," but that isn't always true.
How To Invest In Companies That Pay Employees Well, Clean Up The Environment, And Care About The Future
The impact investing market has grown to over $500 billion, making it a mainstream way to diversify your investment portfolio.
The new drivers of restaurant profit, explained
What does it take for someone to decide to dine at your restaurant? Once upon a time, the answer was as simple as location, ambiance, quality food and service, consistency, cleanliness, and value.
5 Marketing Strategies to Draw Out-of-State Tourists to Your Resort
From family vacations, to romantic getaways, to thrilling outdoor adventures, ski resorts offer unique opportunities for locals and out-of-state visitors alike to create memories that last a lifetime.
Infographic: A Tale of Two Packages
This year, more people than ever before are shopping online, leading to fascinating discoveries on packaging solutions and consumer perception.
Explaining the Friendshoring Trend and Its Impact on Food Safety
In 2021, the Biden administration unveiled Executive Order 14017, formalizing plans to improve American supply chain resilience through strategic trade partnerships (often referred to as “friendshoring”).
4 Takeaways From Ariel Haroush’s Fireside Chat
Since the turn of the millennium, the annual Seamless Middle East conference has brought together the most innovative minds to discuss the future of fintech, banking, digital payments, e-comm, retail, and beyond.
The Reports of Streaming’s Death Have Been Greatly Exaggerated
would have anyone believe that streaming’s best days are behind — and streaming advertising along with it.
Yet, the data paints a different picture. Streaming continues to see expansive, industry-wide growth despite the occasional hiccup. In other words, streaming marketing remains a strong opportunity for marketers, especially those with insights into building successful strategies.
What does the data show?
Streaming services like Disney+, HBO, and Netflix may have stumbled in the last two y...
Defining the Best KPIs for Your Retail DSP
Consumer attention is today’s holy grail, but the fight to win it has never been more competitive.
Boosting restaurant profits: A guide to the best tech stack
As a restaurant owner, it can be overwhelming to decide which technologies are worth your time and investment.